I help brands stay human in a world that's automating everything else.
The Story
A search rewritten.
The shift I couldn't ignore.
I spent over a decade optimising websites for Google's algorithm. The work was technical, satisfying, measurable. And then almost overnight the playing field moved.
Buyers started asking ChatGPT instead of Googling. Clinics, law firms and tech companies I'd helped to rank suddenly weren't being named in AI answers. The traffic was still there. The trust was leaking somewhere else.
Buyers started asking ChatGPT instead of Googling. Clinics, law firms and tech companies I'd helped to rank suddenly weren't being named in AI answers. The traffic was still there. The trust was leaking somewhere else.
Why most agencies are still selling 2015 SEO.
The honest truth: most agencies are quietly hoping AI search is a phase. It isn't.
What worked in 2015 keywords stuffed into pages, generic backlink lists, content calendars optimised for volume actively harms you in the AI era. Engines now reward citation, worthy content, structured trust signals, and brands that sound like specific humans, not optimised content factories.
What worked in 2015 keywords stuffed into pages, generic backlink lists, content calendars optimised for volume actively harms you in the AI era. Engines now reward citation, worthy content, structured trust signals, and brands that sound like specific humans, not optimised content factories.
What High 5 Guru actually is.
High 5 Guru is a consultancy, not a content mill. I work directly with founders, CMOs and marketing directors at firms where trust is the product.
We focus on three things: the technical signals AI engines use to decide who to cite, the authority signals that compound those citations into market position, and most uncomfortably for some agencies, the human voice that makes a brand worth choosing in the first place.
We focus on three things: the technical signals AI engines use to decide who to cite, the authority signals that compound those citations into market position, and most uncomfortably for some agencies, the human voice that makes a brand worth choosing in the first place.
MBA
10+ years in search & digital strategy
Founder, High 5 Guru
Author, How to Become More Human in the AI World
Speaker on AI search & human branding
UK based working across the EU
PHILOSOPHY
“AI will replace tasks. But it will amplify one truth: people will always choose people. The brands that thrive won’t be the most automated. They’ll be the most human.”
– Razvan CalarasuWho I work with
Three sectors where trust is the product.
If you're building a brand where the buyer cares deeply about who they're trusting these are the rooms I work in.
Cybersecurity & IT
Your buyers ask ChatGPT before they ever email a vendor.
If your firm isn't named in the answer, you're not in the consideration set.
Healthcare
Patients trust visible brands. Visibility is the new bedside manner.
Clinics, private practices and wellness brands becoming the recommended choice.
Legal
Clients hire the firms they trust first long before they call.
Solicitors and consultancies engineering authority across AI answer engines.
The Book
Becoming More Human in the AI Era
Razvan’s upcoming book, How to Become More Human and Less Robotic in the New AI World, shows founders and brands how to stay visible, trusted, and memorable as AI reshapes search, content, and marketing.
Services
What we help businesses
STEP 01
Discovery call (30 min · free)
We figure out together if there's actually a fit. No salesy follow up if there isn't. About 1 in 5 calls ends with me referring you somewhere else and that's a feature, not a bug.
STEP 02
AI Visibility Audit
A deep diagnostic across content, technical, authority, and AI citation surfaces. You get a numerical AI Visibility Score and a prioritised list of moves typically delivered within 7 days.
STEP 03
Strategy sprint (4 weeks)
Focused implementation of the highest leverage moves identified in the audit. Done with you or done for you, depending on your team. Weekly check ins, transparent reporting.
STEP 04
Compounding partnership
Ongoing advisory or done with you delivery but only for clients we both want to keep working with. AI visibility compounds slowly then suddenly. The work is most valuable over 12+ months.
LET'S TALK
Want to talk?
Book a 30 minute discovery call. We'll talk specifics, not generalities. I'll tell you honestly whether we should work together or not. That's the whole call.
WATCH
From our YouTube channel
A few of the most watched videos from our channel the donkey is, somehow, the most popular.
