I help brands stay human in a world that's automating everything else.
The Story
A search rewritten.
The shift I couldn't ignore.
I spent over a decade optimising websites for Google's algorithm. The work was technical, satisfying, measurable. And then almost overnight the playing field moved.
Buyers started asking ChatGPT instead of Googling. Clinics, law firms and tech companies I'd helped to rank suddenly weren't being named in AI answers. The traffic was still there. The trust was leaking somewhere else.
Buyers started asking ChatGPT instead of Googling. Clinics, law firms and tech companies I'd helped to rank suddenly weren't being named in AI answers. The traffic was still there. The trust was leaking somewhere else.
Why most agencies are still selling 2015 SEO.
The honest truth: most agencies are quietly hoping AI search is a phase. It isn't.
What worked in 2015 - keywords stuffed into pages, generic backlink lists, content calendars optimised for volume actively harms you in the AI era. Engines now reward citation, worthy content, structured trust signals, and brands that sound like specific humans, not optimised content factories.
What worked in 2015 - keywords stuffed into pages, generic backlink lists, content calendars optimised for volume actively harms you in the AI era. Engines now reward citation, worthy content, structured trust signals, and brands that sound like specific humans, not optimised content factories.
What High 5 Guru actually is.
High 5 Guru is a consultancy, not a content mill. I work directly with founders, CMOs and marketing directors at firms where trust is the product.
We focus on three things: the technical signals AI engines use to decide who to cite, the authority signals that compound those citations into market position, and most uncomfortably for some agencies, the human voice that makes a brand worth choosing in the first place.
We focus on three things: the technical signals AI engines use to decide who to cite, the authority signals that compound those citations into market position, and most uncomfortably for some agencies, the human voice that makes a brand worth choosing in the first place.
MBA
10+ years in search & digital strategy
Founder, High 5 Guru
Author, How to Become More Human in the AI World
Speaker on AI search & human branding
UK-based · working across the EU
PHILOSOPHY
“AI will replace tasks. But it will amplify one truth: people will always choose people. The brands that thrive won’t be the most automated. They’ll be the most human.”
– Razvan Calarasu
Helped 4k of businesses achieve top rankings
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Where Expertise Meets Exceptional Results
There value of data-driven insights in business, marketing, or personal decision-making but also stresses the importance of human intuition, creativity, and qualitative factors.
Proven Track Record
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01.
Transparency & Communication
There are many variations of passages of Lorem the Ipsum available, but the majority have suffered of alteration.
02.
Cutting-Edge Tools & Techniques
There are many variations of passages of Lorem the Ipsum available, but the majority have suffered of alteration.
03.
Dedicated Support & Expertise
There are many variations of passages of Lorem the Ipsum available, but the majority have suffered of alteration.
04.
Results-Oriented Culture
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